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Made to Stick

Why Some Ideas Survive and Others Die
Jan 05, 2012
Why do some ideas thrive and others die? This is the question posed by brothers Chip and Dan Heath. In researching this question, the authors have come up with 6 principles that are foundational for making ideas memorable. From education to business to non-profit, this book is a must-read for those hoping to make a big impact with their ideas and plans. Communication can involve anything from a simple memo to an advertising campaign – and we all want the ideas involved to remain with people afterward. This quick-paced, insightful read is guaranteed to give the reader something to think about and challenge them to make their ideas stick.