Why do some ideas thrive and others die? This is the question posed by brothers Chip and Dan Heath. In researching this question, the authors have come up with 6 principles that are foundational for making ideas memorable. From education to business to non-profit, this book is a must-read for those hoping to make a big impact with their ideas and plans. Communication can involve anything from a simple memo to an advertising campaign – and we all want the ideas involved to remain with people afterward. This quick-paced, insightful read is guaranteed to give the reader something to think about and challenge them to make their ideas stick.
Comment
Made to Stick